by Robb Zerr | May 1, 2024 | Entrepreneurship
Anyone who took Chemistry 101 knows about phase transitions. They occur when a solid turns into a liquid or a liquid turns into a gas (vapor). They happen all around us. Take an ice cube out of the freezer, put it in a glass, and it will return to its natural...
by Robb Zerr | Mar 1, 2024 | Entrepreneurship, Marketing, Networking
Maybe you’ve heard it referred to as the Pareto Principle or the 80/20 rule. Focusing on your top 20% of clients isn’t a new concept, but it’s one that’s often forgotten or ignored. Prioritizing your top 20% of clients allows your small business to optimize revenue,...
by Robb Zerr | Feb 2, 2024 | Education, Entrepreneurship, Marketing
Artificial Intelligence certainly isn’t the death knell many predicted. If harnessed correctly, it’s much more a tool than a threat. Below I’ve outlined FREE (mostly, at least in the beginning) AI tools which I’ve tested and recommend to small businesses. 1....
by Robb Zerr | Jan 2, 2024 | Community Activities, Entrepreneurship, Marketing, Starting a Business
Making and keeping business resolutions for the coming year is a powerful strategy that can propel your toward greater growth and success. In an ever-evolving business landscape, adaptability and innovation are key. Now is the perfect time to review 2023’s results and...
by Robb Zerr | Dec 1, 2023 | Entrepreneurship, Reporting and Taxes
For the small business owner, tax season can be hair-rippingly stressful, and the prospect of shelling out a load of money to the government is not a pleasant one. To keep your hair in place, you have to be smart with how you tackle business tax preparation. Even...
by Robb Zerr | Nov 1, 2023 | Education, Entrepreneurship, Uncategorized
I’m solidly Gen X (who cares, whatever) and have for decades worked with various generations including some Silent Gens, many Boomers, scads of Millennials, and now, Gen Z. A few years ago, I started to work with my first clients from Gen Z who were entering the...
