An entrepreneur photographs products for her online store.

Selling Online

Having an online presence is no longer a luxury. To be competitive in today’s world, you need customers and clients to be able to find and interact with your business 24 hours a day, seven days a week. Getting a website is the first step. And once you have that, you can easily add e-commerce to your site to sell your products to a wider audience, even a global one. In this knowledge track, we’ll show you how.

Building a Small Business Website

Building a website isn’t as hard as it used to be. Sadly, 28% of small businesses still don’t have a basic website and 74% don’t have an online store. To help you build a website, whether you’re a do-it-yourself type or want to hire a designer, we’ve built a free Web Academy that covers everything you need to know about the web, e-commerce and online marketing.

Performing Market Research

Setting up a website and an online store is easy. Finding customers or clients can be a lot harder. Our SizeUp research tool helps you identify new markets, run different diagnostics on customers, and see who your competitors are so you can refine and maximize your marketing and advertising strategies.