by Robb Zerr | Mar 1, 2024 | Entrepreneurship, Marketing, Networking
Maybe you’ve heard it referred to as the Pareto Principle or the 80/20 rule. Focusing on your top 20% of clients isn’t a new concept, but it’s one that’s often forgotten or ignored. Prioritizing your top 20% of clients allows your small business to optimize revenue,...
by Robb Zerr | Jul 6, 2023 | Entrepreneurship, Mentoring, Networking
We’re halfway through the year and now is an important time for business owners to reflect and set a course for the remainder of 2023. It’s easy to get bogged down worrying about the challenges facing the economy, but as with all turbulence, a little empathy and...
by Robb Zerr | Jun 1, 2022 | Access to Capital, Economic Development, Entrepreneurship, Networking, Rebuilding a Business, Starting a Business
One of the biggest advantages of joining the Department of Commerce has been gleefully learning about the state’s lesser-known resources. These smaller, inaudible humming engines do great things to empower and incentivize businesses owned by minorities, women...
