Web Academy

Operating a successful online storefront

The world has changed a lot in recent years. Customers have gotten used to shopping and ordering online. They want to interact with your restaurant, store or business before they pick up the phone or send an email. A website is like having a second storefront, one that is open

24 hours a day, seven days a week. With a well-designed online presence, you can build deeper relationships with existing customers and find new ones, whether they are across town or halfway around the world.


“The Internet is becoming the town square of tomorrow.”

– Bill Gates               

Bill should know. He probably owns all the property the town square is built on. The Internet is not only the place where we get our news, connect with friends and even gossip at times, but also the place we conduct commerce. 

This academy was created with this in mind. Its goal is to


empower small businesses to make the Internet part of their marketing and advertising strategies. If you don’t know a thing about websites or online shops, don’t worry. Many of your competitors are still trying to figure it out, too. This academy will give you a jump start on figuring it all out, lifting the veil of mystery and guiding you through the process.

When used in combination with our other guides and academies, especially our Small Business Playbook, the Web Academy can save you hours of precious time building your physical and online business endeavors.


The courses are arranged to take you from the beginning to the end of the process. But depending on when you were born and where your own level of expertise lies, you may want to jump around if something seems a bit too basic for you. Don’t worry; you can always come back again and again. It’s one of the great things about the Internet.



The course materials were written by small business owners just like you. They not only ran a small business but designed more than 300 websites for clients over the years. As such, they know a thing or two about developing effective strategies to attract and keep visitors coming back to a website, whether it’s to get advice, learn a new skill or make a purchase.