by Robb Zerr | Jul 2, 2024 | Marketing
Starting a business is relatively easy. At least when you compare it to getting people to walk through your door, push the buy button on your website or pony up some hard-earned dollars for a subscription. That requires a complex mix of marketing, advertising, and...
by Robb Zerr | Jun 3, 2024 | Reporting and Taxes
It’s not often that we do a blog that mentions small businesses and money laundering in the same sentence, but we feel it’s important to keep you out of hot water. Without much fanfare, the federal government rolled out a new reporting requirement on Jan. 1 that...
by Robb Zerr | May 1, 2024 | Entrepreneurship
Anyone who took Chemistry 101 knows about phase transitions. They occur when a solid turns into a liquid or a liquid turns into a gas (vapor). They happen all around us. Take an ice cube out of the freezer, put it in a glass, and it will return to its natural...
by Robb Zerr | Apr 1, 2024 | Marketing
Growing up in Renton, I fondly recall going to McLendon Hardware. The original store on Second Avenue was filled with anything you could possibly imagine. Their slogan back then was, “If we don’t have it, you don’t need it,” and from my experience, that held true. The...
by Robb Zerr | Mar 1, 2024 | Entrepreneurship, Marketing, Networking
Maybe you’ve heard it referred to as the Pareto Principle or the 80/20 rule. Focusing on your top 20% of clients isn’t a new concept, but it’s one that’s often forgotten or ignored. Prioritizing your top 20% of clients allows your small business to optimize revenue,...
