Let’s talk branding

Let’s talk branding

Your business idea matters, but your branding is what brings it to life. Why is branding so important when you’re starting out? By Mazzy Eckel, Young Adult Advisory Council Member Key takeaways: Your brand is just as important as your idea. It is the way you...
Bright. Shiny. Things.

Bright. Shiny. Things.

What they are and why they are important to your brand. A common myth holds that crows, magpies, and other jaybirds collect bright, shiny things. Cue the way-back fantasy movie from 1982 (released before many of you were born), the Secret of NIMH. The crow character,...
Waltz of the wallflowers

Waltz of the wallflowers

This blog was written by Robb Zerr. We remember Robb’s legacy with Commerce and OEDC. Starting a business is relatively easy. At least when you compare it to getting people to walk through your door, push the buy button on your website or pony up some...
David and Goliath

David and Goliath

This blog was written by Robb Zerr. We remember Robb’s legacy with Commerce and OEDC. Growing up in Renton, I fondly recall going to McLendon Hardware. The original store on Second Avenue was filled with anything you could possibly imagine. Their slogan back...