Bright. Shiny. Things.

Bright. Shiny. Things.

What they are and why they are important to your brand. A common myth holds that crows, magpies, and other jaybirds collect bright, shiny things. Cue the way-back fantasy movie from 1982 (released before many of you were born), the Secret of NIMH. The crow character,...
Waltz of the wallflowers

Waltz of the wallflowers

This blog was written by Robb Zerr. We remember Robb’s legacy with Commerce and OEDC. Starting a business is relatively easy. At least when you compare it to getting people to walk through your door, push the buy button on your website or pony up some...
David and Goliath

David and Goliath

This blog was written by Robb Zerr. We remember Robb’s legacy with Commerce and OEDC. Growing up in Renton, I fondly recall going to McLendon Hardware. The original store on Second Avenue was filled with anything you could possibly imagine. Their slogan back...
Prioritize Your Top 20% of Clients

Prioritize Your Top 20% of Clients

This blog was written by Robb Zerr. We remember Robb’s legacy with Commerce and OEDC. Maybe you’ve heard it referred to as the Pareto Principle or the 80/20 rule. Focusing on your top 20% of clients isn’t a new concept, but it’s one that’s often forgotten or ignored....