by Jacquie Goodwill | Dec 2, 2024 | Education, Marketing
What they are and why they are important to your brand. A common myth holds that crows, magpies, and other jaybirds collect bright, shiny things. Cue the way-back fantasy movie from 1982 (released before many of you were born), the Secret of NIMH. The crow character,...
by Jacquie Goodwill | Oct 31, 2024 | Entrepreneurship
Helping real entrepreneurs succeed because entrepreneurship is for everyone. Hollywood often casts entrepreneurs as high rollers. Frequently portrayed as men, they have big wads of cash in their pockets, wear bowler-style hats, smoke cigars, and when they emerge from...
by Jacquie Goodwill | Oct 2, 2024 | Entrepreneurship
The Wardrobe of Hats Worn by Entrepreneurs It’s no surprise that entrepreneurs wear a lot of hats. It’s an analogy, not a literal expression. Though, if you think of it literally, it’s equally true. Think of the owner of a hot dog stand who sets up shop outside a...
by Jacquie Goodwill | Aug 27, 2024 | Mentoring
The ScaleUp program helps you create a path to seven figures. On a warm late summer day in 1896, three men enjoyed a day of fishing on Rabbit Creek in the Canadian Yukon Territory. One of them spied something shiny in the water and bent over to pick it up, retrieving...
by Jacquie Goodwill | Jul 31, 2024 | Access to Capital
Solving the Catch-22 of Small Business Loans The satirical novel, Catch-22, came to symbolize the dilemma of solving a problem that is, basically, unsolvable. The characters fought air combat in World War II and the number of missions necessary to complete a tour of...