Academy Curriculum
A website doesn’t have to cost an arm and a leg to be effective. Those days are long gone.
Today, state-of-the-art tools and pre-designed themes and page templates make it easy to build, update and manage a website, whether you choose to do it yourself or hire someone to do the work for you.
Current Courses
Introduction
Is the Internet still a thing? We’ll look at the data that is driving today’s decision-making.
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Lesson 1: Do You Need One?
Learn the benefits of having a website and how to plan for a new one or an upgrade.
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Lesson 2: Doing Your Homework
Research is everything, from what your competitors are doing to who your ideal customers are.
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Lesson 3: Tech Talk
Technology can sound like a foreign language. We’ll cover some of the terms and what they really mean.
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Lesson 4: Setting a Budget
Coming up with a budget before you find someone to build it will really help you control costs.
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Lesson 5: User Experience
The success of any website begins with thinking like a visitor and figuring out what they want from you.
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Lesson 6: Getting Started
It’s time to start thinking about your build. This lesson provides you with a checklist of things you need before starting.
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Lesson 7: Hiring a Designer
Finding the right designer will be essential to your success. We’ll give you the insights you need to make an informed decision.
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Lesson 8: Countdown to Launch
Your site is almost done. Now it’s time to prepare for its official launch and take more items off your to-do list.
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Lesson 9: Maintenance & Marketing
Now that your website is up and running, you don’t want to leave it alone. We’ll show you what you need to keep it working for you.
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Lesson 10: E-commerce
Selling online can create new markets and revenue streams. We’ll show you how to build the online store of your dreams.
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Lesson 11: Artificial Intelligence
AI is everywhere these days. Find out how it can be used on your website and business to manage all sorts of routine tasks.