Ready for a Deep Dive?

Anyone who snorkels or scuba dives knows the value of going deeper into the water. The things you see and learn spark further curiosity and offer further insight about the world beneath the surface. The same is true for the discipline of marketing your business. It’s more than just one press release or a couple of social media posts+pictures. Marketing communication is about building relationships by connecting with your key audiences, advocates, and, of course, your prospective customers.

Are you ready to reach the right customers more effectively? Create a stand-out customer experience?

If you’re ready to go deeper then it sounds like you’re ready for a deep dive into building your business marketing skills. StartUp Washington can help you ScaleUp your business by increasing sales and profitability.

Like many established business owners in Washington, you focus on taking your enterprise to the next level. Expanding your sales and building volume affords you the capital to hire and/or reward hard-working employees, to purchase materials, or even upgrade your equipment and expand your broadband. More volume affords all the things you need to continue to grow!

Offered by the Washington State Department of Commerce in partnership with the Thurston Economic Development Council, this ScaleUp Seminar offers a specialized cohort program designed to help you take your business to seven figures. The specialty training program is a laser-focused study. Over this four-week course you will learn how-to-do the following:

• Clarify your brand and message.
• Increase the visibility of your business with smart marketing strategies.
• Build a 60-90 marketing plan, including calendar.
• Track results and measure your return on investment (ROI).

This seminar is tailored for those who have operated their businesses for about two years, with under a million a year in revenue. The course focuses on training that scales up your business to seven figures by helping you focus on improving financial operations, reducing operational expenses and learning how to compete more effectively in the marketplace.

As most business owners soon find out, deciding to start a business was the easy part. Gaining the skills, knowledge and acumen to guide a business all the way through its various stages — Think – Plan – Launch – Grow – Optimize — This journey represents a different adventure all together. Knowing when and how to grow your company is an important step, especially when you have others who depend on your business for their livelihood.

The ScaleUp philosophy holds that small businesses are the primary driver of communities large and small. If you succeed, your entire community grows along with you. The goal is to offer resources that help you expand your business operations, whether you need a little advice, some additional training or data and analytics that will help you move to the next stage of success.

Each year, tens of thousands of Washington residents embark on the biggest adventure of their lives: starting and running a successful business. This program normally costs about $1600 to enroll, but it is offered with no enrollment fee for Washington State businesses through June of 2025.

When you think of the help you will receive, it’s a great way to dive into the depths of business marketing and emerge with skills that take your business to the next level, up.

Learn more and register for ScaleUp now.