What Drives Us
Strengthening Communities
The Department of Commerce is the one agency in state government that touches every aspect of community and economic development: planning, infrastructure, energy, public facilities, housing, public safety and crime victims, international trade, business services and more. We work with local governments, tribes, businesses and civic leaders throughout the state to strengthen communities so all residents may thrive and prosper.
WEB Academy
Our Staff
The Web Academy is staffed by a team of experts in programming, writing, design and social media. Combined, they have more than a century of experience working with large corporations, non-profits, small businesses and startups.
Robb Zerr
Instructor
A Washington native, Robb has been a communications, marketing and business consultant since 1981, working with a prestigious roster of national and international clients around the world. Before joining the state in 2012, Robb was Mister Know-It-All at CommuniCreations, Inc. and CEO of Storylaureate.com, working closely with entrepreneurs, startups, small businesses and mega-corps all over the world. During that time, he designed more than 200 websites for a roster of high profile clients. In his spare time, Robb is a tortured novelist, professional entertainer, and wishful world traveler, deciding at one time to visit an entire alphabet of islands (having made it to A, B, C, F, G, H, I, J, K, L, M, N, O, P, R, S, T, V and W so far). He has been in the creative arts field since he was a teenager, creating original works of art from recycled materials. He graduated from the University of Washington with a BA in journalism and earned his second degree in Communications with an undeclared minor in Sociology.
Alex Harper
Instructional Designer
Alex directs all the digital communications for the Choose Washington brand, including serving as webmaster for several Commerce websites. Before joining our team, Alex served as Advertising Creative Manager for McClatchy Company, overseeing creative and branding standards, managing the creative team and working with internal and external clients on an array of award-winning projects. He has extensive experience managing complex campaigns as well as maximizing the effectiveness of digital assets, including website design, construction and management, information design and analytics. Alex is also a whiz in the graphics department, serving as the go-to guy for ongoing design projects related to the brand. In his spare time, he likes to have his four dogs take him for a walk and engage in amazing creative pursuits that dazzle and mystify his coworkers.
Jacquie Goodwill
Instructor
Jacquie offers experiences that include award-winning market launches and reputation management programs during periods of growth, acquisition, or major organizational transitions in small to mid-size towns across Washington and Oregon. Most notably, she led website redevelopment and new website launches spanning several industries, including health care, utilities, fiction publishing, and nonprofit financial management. Jacquie earned her undergraduate degree from the University of Washington in Seattle and her master’s degree in Public Communication from the American University in the District of Columbia.
Lynn Longan
Faculty Advisor
Born and raised in rural Washington State, Lynn’s introduction to economic development was in family-owned and operated businesses such as logging, road construction, tree farming and shellfish farming. Lynn brings 27 years of economic development experience to our team. After working for the Department of Commerce in the Economic Development Division for 16 years, she accepted the role of Executive Director of the Economic Development Council in Mason County. Returning to Commerce, Lynn now leads the Small Business Training and Education Programs for the state’s rural and underserved communities. Lynn’s team administers entrepreneurship programs such as ScaleUp, Thrive!, Global Entrepreneurship Month and other technical assistance, education and training programs and services for entrepreneurs and small businesses, particularly those in rural and underserved communities