Your business idea matters, but your branding is what brings it to life. Why is branding so important when you’re starting out?
By Mazzy Eckel
Key takeaways:
- Your brand is just as important as your idea. It is the way you communicate your business to potential clients and make your idea seen, understood, and remembered.
- The Young Entrepreneur Academy features 10 learning units, including branding and marketing, to help you tell the story of your business.
You might think your idea is the most important part of starting your business, and yes, it is. But what really gets your concept off the ground is how well you can brand it.
Branding is the strategic process of creating a distinct identity and shaping how your company’s product or service is perceived in your customer’s mind. It is how you communicate your idea and sell it to clients or customers.
Too often, I see business owners with amazing ideas, but their social media pages or websites are so cluttered or confusing that the message gets lost on potential clients. A strong brand ensures your idea is seen, understood, and remembered. That takes skill.
In the Marketing and Branding unit, the Young Entrepreneur Academy (YEA) outlines the key steps to creating your own brand and marketing your business. The essential elements of your identity include your name, logo, messaging, and overall presentation. YEA also provides support to help you design your logo, build a website, and determine which social media platforms are right for your business.
When I started my own business, establishing my brand and understanding the clients I wanted to reach was essential for success. A strong brand sets the foundation for everything else in your business. Ensure your ideas stand out and connect with the right audience.
About YEA
The Young Entrepreneur Academy was developed in partnership with the Washington State Department of Commerce, the Washington State Employment Security Department, and the Young Adult Advisory Council.
Provide feedback and get involved
For questions or feedback on YEA or the WIOA Youth Program, please contact the Youth Initiatives Manager at ESDGPWorkforceInitiatives@ESD.WA.GOV.
Visit the Young Entrepreneur Academy (YEA).