Lesson 1: Ideation

What You’ll Learn: A business is only as good as its ideas. In this section, you’ll learn how to harness the power of ideation, leading you through a series of useful tools and techniques to increase your chances of success by looking at your own potential and finding those powerful nuggets that will quickly rise to the top.

Ideation (continued)


  1. Identify a solution for something in your life that bothers you. Create a problem journal.

  2. Think about things you are passionate about that you could add value to by making it more efficient, cheaper and fun.
  3. Survey your friends and family and ask them how would they change things in their world.
  4. Pretend you are a manger in your current occupation and imagine how you would make it easier for your customers or colleagues.
  5. Examine the product or service at an existing business and how it could be used for a different purpose or different market. Shift your perspective in a new light. Look beyond a product or services common function.
  6. Review your work history and examine what you liked and disliked about the job.
  7. Determine what it would take to turn your hobby into a money-making career.
  8. Attend startup weekends and see what ideas other entrepreneurs are proposing.
  9. Observe economic, social, technological, political and regulatory trends and think about how you can address an issue related to them.
  10. Ask your children what products they would like to change or have in the market. They are the targets for any future product or service.
  11. Dedicate a notebook to ideas that you come across in your daily life.