Time: 12:00 – 1:00 PM
Presenter: J. Christopher Lynch, Partner, Lee & Hayes, PC

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About the Course: Intellectual Property (IP) is the general term for patents, trademarks, copyrights, and trade secrets – a collection of laws designed to advance arts and sciences for all of society, by protecting investments in innovation. Entrepreneurs should have an IP strategy from the very start of any new venture – because some valuable rights can be lost if not captured immediately, especially on the global scale. Despite what you might think, most aspects of IP protection are inexpensive and relatively easy. This class will be an overview of the four principal areas of intellectual property – how to “get it, keep it, and enforce it”.

Topics covered in the session include:

• Founder’s IP
• IP employment issues
• Trade Secrets and non-disclosure obligations
• Trademarks and registration
• Domain names
• Patents
• Copyrights
• Global protection
• IP maintenance
• IP enforcement

About the Presenter:

J. Christopher Lynch is a partner with Lee & Hayes, PC, the largest intellectual property law firm based in the northwest. Chris is a licensed patent attorney with over 30 years of experience assisting clients in developing intellectual property portfolios, commercializing them, and enforcing them. Chris has been an adjunct professor teaching intellectual property for many years at the law schools at Gonzaga University and the University of Idaho, as well as providing guest lectures on intellectual property at universities throughout the country.

Time: 9:30 – 11:00 AM
Presenters: Monica Blackwood, President & CEO at West Sound Workforce and Sana Bagersh, Founder of Tamakkan

Registration: https://www.tamakkan.com/workshop/

About the Course: A chat between Monica Blackwood, President & CEO at West Sound Workforce and Sana Bagersh, Founder of Tamakkan about Covid’s impact on businesses, how it is transforming the workplace, the workforce, and the economy.

• How has the Covid-19 pandemic changed our lives?
• What are the changing global trends?
• How can we build a more resilient economy?
• How can we better prepare our workforce?

About the Presenter:

Monica Blackwood became the second President, CEO and Owner of West Sound Workforce in 2018 after purchasing the business from the retiring founder. Her background includes previous roles in leadership, operations and compliance within the architecture and design industry as well as marketing within the IT and professional sports industries. Monica’s background includes a Master of Business Administration focused on Strategic Leadership; professional certifications in HR and staffing; and community positions such as Past Chair, Kitsap Economic Development Alliance; President-Elect, WSHRMA; Executive Council Member, Olympic Workforce Development Council; State Council—Washington, American Staffing Association; past president positions for both Olympic College Foundation and Holly Ridge Center and a past member of the advisory council for the BD+C Magazine’s Women in Design + Construction (WiDC) Conference. She also writes a monthly column focused on HR-related topics for the Kitsap Peninsula Business Journal.

Time: 8:30 – 9:39 AM

Presenter: Ameé Quiriconi, Business & Leadership Coach

Registration: https://www.economicalliancesc.org/events/p/event/17547/coffee-chats-how-to-lead-during-messy-times?t=31318

About the Course: Ameé Quiriconi is on a mission to transform communities and lives through workplaces and cultures.  During Coffee Chats, we will update you on relevant topics over your morning coffee. These virtual discussions will be casual and a perfect opportunity to have your questions answered.

Presented by: Economic Alliance Snohomish County

Time: 11:00 AM – 12:00 PM

Presenter: Peter Christensen, Deputy Director for Licensing, Pacific Northwest National Laboratory

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About the Course: Are you looking for an innovative technology to bring to market that will launch a new company, improve a product line, or diversify your product offerings? In this session, you’ll learn how to discover and access a pool of untapped government-funded intellectual property (IP)—readily available to move to U.S. markets. You’ll realize how easy it is to work with a government organization as Peter demystifies the process. To whet your appetite, Peter also will describe just a sampling of clean energy technologies that could be deployed in the Pacific Northwest.

About the Presenter: Peter manages the licensing process and deployment of technologies invented at PNNL. In this role, he also closely collaborates with a team of commercialization managers responsible for the identification, protection, and management of PNNL’s IP.

Time: 1:00 – 2:00 PM

Presenter: Katie Crain, founder and managing partner, Urban Sherpa Marketing

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About the Course: Everyone’s heard of SEO, Google Ads, and social media advertising, but what exactly are they, when do they make sense for your business, and how do you get started? Join Katie Crain, founder of Urban Sherpa Marketing Co. as she goes over the basics of these modern marketing techniques to give you the information you need to start building and executing your own marketing plan.

About the Presenter: Katie Crain is the Founder and Managing Partner of Urban Sherpa Marketing Co, a marketing firm that helps small and medium companies jumpstart their growth through marketing director consulting and outsourced marketing services. With a decade running marketing programs for small and medium companies under her belt (and a few startups thrown in as well), Katie understands better than most the unique challenges, strategic concerns, and amazing opportunities of growing companies. On her own time, she’s an obsessive gardener, slow trail runner, and proud dog mama.

Presented by: Kitsap EDA

Time: 2:00 – 4:00 PM

Presenter: The Women’s Business Center Inland Northwest

Registration: https://www.eventbrite.com/e/small-business-cyber-security-tickets-204661396747 

About the Course: In this workshop, you’ll gain a thorough understanding of the cybersecurity risks small businesses face. Many small business owners don’t think they need to worry about cybersecurity, but digital attacks on small businesses have increased in recent years, and their effects can be devastating. In this workshop you’ll gain a thorough understanding of the risks small businesses face, learn how to assess your company’s needs, and safeguard what you’ve worked so hard to build with a cybersecurity framework.

Time: 9:00 – 10:00 AM

Presenter: Fotini Iconomopolous, Negotiation and Communication Specialist

Registration: https://www.wcwb.org/events/women-in-negotiation-how-to-say-less-and-get-more

About the Course: Join Key4Women and Negotiation and Communications expert, Fotini Iconomopolous, to learn how you can strengthen your negotiation style and tackle your next negotiation with ease.

Negotiation is a skill that can bring significant value for everyone, yet women are far less likely to engage in the practice. With good reason. Studies and anecdotes galore tell us that women are often penalized for negotiating. However, combine some subtle communications tricks with innate empathy skills and women are ideal negotiators. Listen to Fotini Iconomopoulos tell you her negotiation war stories and how she overcame gender and age discrimination to go on to be the expert that Fortune 500 executives seek out for their high-stakes’ scenarios. You’ll leave with the motivation, confidence, and knowledge to tackle your next negotiation with ease. Make sure to take our The Negotiate Her Quiz to determine your negotiation style prior to the event.

The first 50 registrants will receive a complimentary copy of Fotini’s book, “Say Less, Get More.” In order to qualify for the book, you must be one of the first 50 registrants, a woman in business, and not an employee of KeyBank.

Time: 10:00 – 11:00 AM

Registration: https://us06web.zoom.us/meeting/register/tJ0sc-GupjMjH9yU3j05or8iNAghU0GAH3kE

About the Course: Do you want to drive more traffic to your website using Search Engine Optimization, but don’t know what to do? Join Wendy and June from bWyse to learn everything you ever wanted to know about SEO but didn’t know who to ask. The webinar will focus on how to: understand your best keywords to use, know the meta data for each website page, understand all on-page elements to improve ranking, be able to incorporate other important SEO techniques. A perfect place for beginners. You will leave with the ability to make improvements to your website right away.

Presented by: bWyse

Time: 8:00 – 9:00 AM

Presenters: Presenters: Susanna Hardy, Chief Content Officer, IBT Online and Joelle Lazzarotto, Senior Online Marketing Manager, IBT Online

Registration: https://info.ibt.onl/online-tools-optimize-tradeshows-2021?utm_campaign=Webinar&utm_medium=email&_hsmi=180422599&_hsenc=p2ANqtz—rUhJXTNS0JPDtVE5wUFc_A2DuD9L9dvYPBN3DDlNAz2JEcU7wpuAzTj930ckLEWfFQdk2v8WWsIeeJ_lnXqQQwgCZUNAUuUi7l0XVo2SsJ8cJqA&utm_content=180422599&utm_source=hs_email

About the Course: Grow your exports, sales, brand and business globally. While the pandemic deterred trade shows for quite some time, a few months ago they started going again in a much different way – virtually.

There are many similarities between in-person and virtual conferences, there are also some pretty noticeable differences between In-Person trade shows vs Virtual and hybrid Trade Shows and which one is adapted to your industry.

How can you continue  driving high ROI from virtual and hybrid trade shows?

Join us as we share expertise, case studies, client testimonials and experience in maximizing your presence at virtual trade shows.

Insights and opportunities:

• Benefits and challenges of virtual and hybrid trade shows
• How to adjust our past views and traditions on trade shows
• Be found, be understood, and be easy to do business with in your target markets
• Generate ROI, leads and sales
• Case studies – how companies are navigating
• and optimizing trade shows today

About the Presenters:

Susanna Hardy serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.

Joelle Lazzarotto heads up the IBT Online Marketing Team, working closely with our clients to provide strategic insights and marketing campaigns’ management to ensure we always deliver great and measurable results. Having lived and worked on digital marketing projects in several regions around the world, Joelle has developed a strong experience in digital international marketing across a number of industries.

Presented by: IBT Online

Time: 11:00 AM – 12:00 PM

Presenter: Megan Hulsey, Business Lender, Craft3

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About this Course: This seminar will focus on how to prepare for debt financing. We will discuss:

• What you can do before you apply
• What information loan applications typically will require
• How to determine how much debt you can afford
• What lenders are most appropriate for you

About the Presenter:  A former small business owner herself, Megan Hulsey has been working with entrepreneurs and small business owners for nearly a decade. As the Program Manager at StartUp Spokane, Megan helped invigorate the entrepreneurial network in Spokane through educational seminars, networking events and managing a co-working facility in downtown Spokane. She has worked with would-be entrepreneurs and innovators to hone their business ideas, with small business owners to refine their business plans and secure debt financing and has helped entrepreneurs prepare pitch decks for angel and seed round funding. Currently, Megan is a Business Lender at Craft3, where she helps early-stage companies secure and learn to manage debt financing.

Time: 9:00 – 10:00 AM

Presenter: Daryl Murrow, Author, Professional Speaker, Business Coach, Murrow Group LLC

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About the Course: The 5 Step Acceleration Formula is a process that impacts every area of your business and will help you focus your attention and strengthen the key areas that will provide the maximum impact to your bottom line.

In this exciting presentation, you will be introduced to the 5 Step Acceleration Formula, see examples of how making small incremental changes in these 5 areas can lead to doubling your profits faster than you realize, and learn how you can create long lasting changes and results for your business.

About the Presenter:

Coach DMac (Daryl Murrow) is an Author, Speaker, and Business Coach dedicated to helping business owners create more freedom away from their business so they can spend more time doing what they truly enjoy and live life on their own terms. He is a dynamic presenter, and brings powerful storytelling, business and personal insight, and electrifying energy to all his presentations.

Coach DMac has been the Master Facilitator for the Washington State ScaleUp Training Program since its inception in 2015 and has developed several courses for business owners including: Business TuneUp, Get Launched Now, Freedom and Scale, and a four-day transformational event called the Ultimate Breakthrough Experience.  Prior to working with entrepreneurs and business owners Coach DMac was the co-owner of the CD Connection retail store for 15 years.

Time: 4:30 – 5: 30 PM
Presenter: Daryl Murrow, Author, Professional Speaker, Business Coach, Murrow Group LLC

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About the Course: The ability to scale the size of your company does not happen by accident.  It requires defining a clear vision and setting growth objectives, having a proven strategy to follow, and taking consistent action without losing momentum and focus.  Missing any of these key requirements can limit your growth and leave you feeling stuck, overwhelmed, and even frustrated.

In this exciting presentation you will be introduced to the proven ScaleUp framework and learn the exact steps you need to take to scale the size of your company to 7 Figures and Beyond.

About the Presenter:

Coach DMac (Daryl Murrow) is an Author, Speaker, and Business Coach dedicated to helping business owners create more freedom away from their business so they can spend more time doing what they truly enjoy and live life on their own terms. He is a dynamic presenter, and brings powerful storytelling, business and personal insight, and electrifying energy to all his presentations.

Coach DMac has been the Master Facilitator for the Washington State ScaleUp Training Program since its inception in 2015 and has developed several courses for business owners including: Business TuneUp, Get Launched Now, Freedom and Scale, and a four-day transformational event called the Ultimate Breakthrough Experience.  Prior to working with entrepreneurs and business owners Coach DMac was the co-owner of the CD Connection retail store for 15 years.

Time: 8:00 – 10:00 AM

Presenter: Terry Homburg, KEDA PTAC Coordinator

Registration: https://kitsapeda.org/events/government-contracting-post-award-when-contract-modifications-are-necessary/

About this Course: We experience change in everything – contracts are no different. A change to the contract after award is a modification. Modifications can be unilateral or bilateral. You will learn your rights, remedies, processes, and terminology in this class from a retired DoD Contracting Officer with 29 years of experience.

Presented by: Kitsap EDA

Time: 10:00 – 11:00 AM
Presenter: Paul Bowen, Washington Small Business Development Center (SBDC)

Registration: https://wsbdc.ecenterdirect.com/events/99271660

About the Course: This session is offered by the Washington Procurement Technical Assistance Center (PTAC). The SE Washington PTAC/SBDC Business Roundtable is an open forum discussion where you can learn from PTAC about government contracting, and SBDC Business Advisors about growing your business.  PTAC Counsel can help you decide if you’re ready for government contracting opportunities.

Paul Bowen with the Washington Small Business Development Center (SBDC) will be available to answer your questions about growing your business.

Time: 1:00 – 2:00 PM

Presenters:

• Lisa Smith, Executive Director, WSMA (Moderator)
• Andy Meyer, AICP, Association of WA Cities
• Julie Tate Libby, Program Director, TwispWorks and MIN Methow Investment Network
• Earll Murman, Local Investment on the North Olympic Peninsula LION
• BJ Stewart, COO, Urban Impact Seattle (emerging LIN with MDO)
• Aslan Meade, Thurston Investment Network (ThINk)
• Trevor Lane, Ed.D. state specialist in Community & Economic Development for Washington State University (WSU) Extension

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About the Course:  For many years, local investors have been joining together to support local businesses in several rural communities in Washington state.  This panel discussion brings together new and established Local Investment Networks (LINs) and statewide partners to raise awareness about how the power of local investment in entrepreneurship can improve the economic vitality of their region.

Sponsor: Washington State Microenterprise Association (WSMA)

About the Presenters:

Andy Meyer, AICP, has held the position of Special Projects Coordinator at the Association of WA Cities (AWC) since 2007. As a part of the Member Services team at AWC, Andy works with a wide variety of member cities, state and federal agencies and other partner organizations, primarily in the areas of land use, planning, environment and economic development. He currently manages the AWC GIS consortium, serves as staff to the AWC Small Cities Advisory Committee, as well as being involved in developing and nurturing partnerships with academic institutions and other entities.  Andy has been working closely with WSU to expand Local Investment Networks throughout Washington state to develop the Field Guide For Local Investing and more recently the 2019 Local Investment Networks (LIN) Assessment.

Trevor C Lane, Ed.D. is an award-winning and published associate professor and state specialist in Community & Economic Development for Washington State University (WSU) Extension.  His leadership links scholarly and academic research to solving problems and supporting the needs of tribal and rural communities like local investment networks and entrepreneurial training, while using technology to create efficiencies.

Julie Tate-Libby is the Director of Programs at TwispWorks, a nonprofit dedicated to building a resilient, diverse economy in the Methow Valley. She works closely with the Methow Investment Network (MIN) in Twisp, WA.  Julie is also an anthropologist and researcher who has written extensively on place, community, and amenity migration.  She teaches anthropology for Wenatchee Valley College and enjoys skiing and outdoor recreation in her spare time.

Earll Murman has lived in Jefferson County for 15 years after retiring from MIT as a Ford Professor of Engineering.  He is active in a number of community organizations and efforts including the local investing network LION and the Jefferson Community Foundation’s Housing Solutions Network.  The Murmans have invested in over a dozen local businesses and nonprofits.

B.J. Stewart, Urban Impact – Chief Operations Officer B.J. leads Urban Impact’s efforts supporting entrepreneurs and small businesses in Seattle’s under-resourced communities, including the Sharks At The Beach Entrepreneurship Program and Thrive Business Accelerator.  As COO, he directs Urban Impact’s Strategic Planning, Human Resources, Financial Management, and Administration functions.  Prior to joining Urban Impact, B.J. was a 10 year Arby’s Restaurant franchisee and owned a staffing agency.  B.J. spent more than 10 years in consulting/public accounting with PriceWaterhouseCoopers also serving as a CPA (now inactive).  He earned a MBA from the University of Colorado, and a B.A. in Accounting & Finance from Michigan State University.

Aslan Meade, Director of Strategic Alliances, Thurston EDC, Thurston Investment Network (ThINk) Olympia WA has been at the forefront of connecting the different organizations and businesses from the public and private sectors to create and build a local investment network in the South Puget Sound.

Lisa Smith, Executive Director, of Washington State Microenterprise Association (WSMA).  Lisa works to support Microenterprise Development Organizations throughout WA that provide business training, technical assistance, and microloans to the smallest businesses in the state. Her work focuses on building connections for WSMA partners to access capacity building support, resources, grant funding and opportunities to network.

Time: 11:00 AM-12:30 PM

Presenter: Liz Jamieson, Washington Small Business Development Center, Certified Business Advisor 

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About the Course: Having trouble narrowing down your market to a particular niche?  In this webinar, we’ll provide tools that you can use to clarify your avatar client/niche, and we’ll discuss what you need to know about them, and how to gather this intel.

All of this information will help you to clarify who exactly you are marketing to, where you should be advertising and networking, and what messaging you should be using in order to convert more prospects into clients.

About the Presenter: Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in online marketing, business planning, and business development.  See more about Liz at wsbdc.org/ellensburg/.

This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.

Time: 12:00 – 1:00 PM

Registration: https://spokane.score.org/event/tips-pricing-sales

About the Course: Learn about different pricing techniques for retail and service-based businesses. Plus, get tips for getting your business ready to make sales this holiday season.

Presented by:  Spokane SCORE and Spokane County Library District

Time: 10:00 – 11:00 AM
Presenters: Amanda Brinkman, Chief Brand Officer, Deluxe and Nadine Seivert, Branch & Portfolio Manager and Vice President, U.S. Bank

Registration: https://readytalk.webcasts.com/starthere.jsp?ei=1503740&tp_key=9a343aff53&sti=scoreeventpage

About the Course: Small Businesses face different financial challenges throughout each life stage of their business. From initial startup investments to deciding when is the right time to hire employees, business owners are constantly evaluating the impact of financial decisions.

Join financial expert from U.S. Bank, Nadine Seivert, as she discusses these topics with Deluxe’s Amanda Brinkman and expands on advice and guidance he provides to small businesses in season six of the hit TV series, Small Business Revolution.

Topics include:

• Understanding your comprehensive business costs.
• Understanding the difference between variable and fixed costs.
• How to know when you’re ready to expand.
• When it makes sense to hire someone vs. bring in industry expertise.
• Understanding your numbers as it relates to your business model.
• Evaluating your supply chain, along with roles and responsibilities.
• How to make sure you’re ready for online demand.
• How to broaden your selling channels to drive more revenue.

About the Presenters:

Amanda Brinkman is the Chief Brand Officer at Deluxe and creator, producer and host of the hit series Small Business Revolution. Alongside celebrity entrepreneur Robert Herjavec and renovation icon Ty Pennington, Brinkman showcases her love for small towns by spearheading efforts to revitalize entire communities and providing makeovers to small businesses across America.

Amanda is a nationally renowned brand expert, public speaker, and Forbes contributor. Her acclaimed career spans groundbreaking campaigns for brands like BMW, Reebok and Sony, in addition to her role as an inspiring female executive at Fortune 500 and Fortune 1000 companies.

Nadine Seivert is a Branch & Portfolio Manager and Vice President at U.S. Bank, where she has more than 15 years of experience in customer service management and branch management. As the daughter of entrepreneurs, she’s passionate about working with small business owners to understand their financial goals.

Time: 5:30 – 7:30 PM

Presenter: Dennis Weed, North Idaho SBDC Business Coach

Registration: https://business.idahosbdc.org/workshop.aspx?ekey=80410049

About the Course: Are you struggling to attract good employees? Do you struggle keeping good employees? To thrive, your business needs to be able to attract, hire and retain talent.  In this webinar you will:

• Understand the reasons for the labor shortage and how to successfully attract the labor your business needs at this time.
• Learn different tactics needed for finding hourly and salary workers and strategies for hiring.
• Discover what is driving job seekers and how to position your business for success.

This is Part 3 of a 4 part series – “Accelerate Your Business”

About the Presenter: Dennis started his career working in the Industrial and Manufacturing Engineering of aerospace graphite parts and subsequently held a variety of leadership positions in the U.S. and Europe. His experience spans the aerospace, software development, business management, finance and tax industries.

Time: 2:00 – 3:00 PM

Presenter: Jenefeness Tucker, MBA

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About the Course: With restricted occupancy rates, stay home stay healthy orders, political/social unrest, and rising COVID19 test results, it is harder to service clients face-to-face during this time. Additionally, some customers may not be in close proximity to your local business. Being online can increase your sales/revenues to customers you wouldn’t normally be attractive to. There are a few different ways you can get your business online successfully. It may even be possible by using an affiliate to do it for you.

Globally, online sales are anticipated to reach $4.2 trillion this year. Currently, 76% of US consumers shop online. Experts say there will be more than 300 million online shoppers in the US by 2023. If you aren’t selling online, it is likely you are leaving tons of money on the table. While eCommerce is not for everyone. This workshop will help you discover if it is for you. Let Jenefeness Tucker help you discover if you’re digitally ready, what online platforms to consider, some potential benefits and sales strategies for your business, and where to turn for e-commerce help. Jenefeness is an Expert Certified Business Advisor that is serious about helping Women-Owned Businesses with their growth strategies. She has been doing this work for more than eighteen years and has the energy to help you get established.

About the Presenter: We are excited to have Jenefeness Tucker, MBA as our facilitator for 2021 Let’s Talk Business Webinar Series. We are positive that her energy, enthusiasm and candor will make our virtual event come alive. For those of you that don’t know who she is, please recognize that she is an Award-Winning Coach, Visionary, Educator, Author and dynamic Speaker. Jenefeness was recently recognized by Washington State University as the 2021 MLK Jr Distinguished Service Award recipient for displaying altruism and being dedicated to our community of Black-Owned and Women-Owned businesses here in the state of Washington.  She strongly believes in helping solopreneurs maximize their capacity and cash flow. If you are interested in her list of accolades and accomplishments, please feel free to visit her website at www.jenefeness.com.

Presented by: Thurston EDC

Time: 10:00 – 11:00 AM
Presenter:  Kate Hoy, PTAC Advisor, Washington Procurement Technical Assistance Center at Thurston Economic Development Council

Registration: https://washingtonptac.ecenterdirect.com/events/852834

About the Course: This class is for small business owners who are brand new to government procurement. This class will lay the groundwork for you to decide if government contracting should be in your future. This class is fun and informal so bring your coffee and a doughnut and join us via Zoom as we answer questions and discuss possibilities and next steps.  We will cover the basics of government procurement including: Who are you selling to?  What are they buying?  How do they buy it?

About the Presenter:

Kate has an extensive background working with small business owners and assisting them with preparing to enter the Government contracting world. She owned her own consulting firm where she helped business owners locate and respond to government solicitations (including SOQ’s, RFPs/RFQ’s and RFI’s). She also helps business owners develop and maintain a bid match profile, websites and marketing messages.

Time: 1 – 2 PM

Presenter: Kelly Hill, CEO and Sales Optimization Expert, Sales Advisors of Florida

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About the Course: We have all received bad sales messaging in annoying email or LinkedIn outreach campaigns, or even in media. Join me to learn how to develop effective sales messaging that will position your products or services as solutions to problems and motivate people who want and need what you have to connect. You’ll learn important tips that will directly benefit how you use sales messaging.

About the Presenter: Kelly Hill is the CEO and Sales Optimization Expert at Sales Advisors of Florida, a sales consulting firm focused on helping companies grow by building and managing high performing sales teams and by developing and executing sales strategies and winning sales messaging. Sales Advisors works with the Washington State Department of Commerce’s Thrive! Program and the System for Integrated Growth program provided by the Edward Lowe Foundation, and has consulted with several Washington State clients.

Time: 12:00 – 1:30 PM

Presenter: Seattle Public Library

Registration: https://www.spl.org/programs-and-services/business/business-calendar?trumbaEmbed=view%3Devent%26eventid%3D155743829

About the Course: At its core, marketing is about communicating what your business or nonprofit offers to others, with the goal of attracting customers (or clients, or users) because your offer was appealing.  Any time you want to bring people on board, win them over, or sell to them, you’re engaged in marketing.  If you’ve started a business or nonprofit while focusing on how to make your product, or what kind of service you’ll deliver, you may have missed some of the key pieces you need for successful marketing.  Learn those basics in this class, including resources for learning more about your potential audience, making decisions about how to get the word out (it’s not always advertising!), and how to remain consistent with the things that work. Come learn how to market your products or services to your customers/clients.

Time: 10:00 – 11:00 AM
Presenter: Mike Allen, MBA, Entrepreneurship and Marketing instructor, Spokane Community College

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About the Course: Who is your target market, how do you reach them and do they even want to buy what you are selling.  Market Validation is the process of answering these questions before you even launch your business.  This workshop explores the concepts and tools to validate your business concept.

About the Presenter:

Michael Allen is an Entrepreneurship and Marketing instructor at Spokane Community College.  Michael also directs the SCC Start Up Academy and Launch Lab.  He is a serial entrepreneur and has also served on the Spokane City Council.