2021 Global Entrepreneurship Month Schedule

Nov. 1 – 6

Nov. 1: DIY Marketing your Business Using Tools from your Public Library

Time: 9:00 – 10:00 AM
Presenter: Mark Pond, Business Research Librarian, Spokane Public Library

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About the Course: Tracking down essential pieces of business information such as detailed demographic information, consumer spending patterns, sales leads lists, etc., can be both expensive and time-consuming. It doesn’t have to be if you’re leaning on your local public library for assistance. Learn how to give yourself a significant head start on your marketing efforts.

About the Presenter: Since 2006, Mark Pond has been the Business Research Librarian with the Spokane Public Library. From 1998 – 2006, Mark worked in similar capacities for the Seattle Public Library as well as the University of Washington Libraries.  During Mark’s tenure with the Spokane Public Library, he has led the effort to develop Spokane Public Library into a nationally recognized leader in the field of business research. While it is tough to quantify an exact metric, Spokane Public Library’s business resources are currently rivaled only by the New York Public Library.  If we truly live in the Information Age, we need to start acting like it.

Nov. 1-4: Operation Entrepreneur - Business Impact Northwest

Time: 11:30 AM – 1:00 PM

Registration: https://businessimpactnw.org/annual-events/operation-entrepreneur/tickets

About the Course: Daily webcasts for military-connected entrepreneurs. Build business success for military entrepreneurs. Learn from military-connected business coaches and successful peer entrepreneurs Discover trends in military-connected entrepreneurship, and connect with fellow Veteran-owned, military spouse-owned, and reservist-owned businesses on their challenges and successes in starting, running and growing their businesses.

Nov. 1: Social Media Marketing

Nov. 2: Business Portability & E-Commerce

Nov. 3: Government Contracting

Nov. 4: Financing Your Small Business

Presented by: Business Impact NW

Time: 11:30 AM – 1:00 PM

Registration: https://businessimpactnw.org/annual-events/operation-entrepreneur/tickets

About the Course: Daily webcasts for military-connected entrepreneurs. Build business success for military entrepreneurs. Learn from military-connected business coaches and successful peer entrepreneurs Discover trends in military-connected entrepreneurship, and connect with fellow Veteran-owned, military spouse-owned, and reservist-owned businesses on their challenges and successes in starting, running and growing their businesses.

Nov. 1: Social Media Marketing

Nov. 2: Business Portability & E-Commerce

Nov. 3: Government Contracting

Nov. 4: Financing Your Small Business

Presented by: Business Impact NW

Nov. 1: Capital Sources for Startups

Time: 2:00 – 3:00 PM
Presenter: Megan Hulsey, Business Lender, Craft3

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About the Course: Attendees will gain a basic understanding of the range of capital sources available for various startup businesses and a basic understanding of what it takes to access those funds. Attendees will get a downloadable list of terms and business planning tool.

About the Presenter: A former small business owner herself, Megan Hulsey has been working with entrepreneurs and small business owners for nearly a decade. As the Program Manager at StartUp Spokane, Megan helped invigorate the entrepreneurial network in Spokane through educational seminars, networking events and managing a co-working facility in downtown Spokane. She has worked with would-be entrepreneurs and innovators to hone their business ideas, with small business owners to refine their business plans and secure debt financing and has helped entrepreneurs prepare pitch decks for angel and seed round funding. Currently, Megan is a Business Lender at Craft3, where she helps early-stage companies secure and learn to manage debt financing.

Nov. 2: Grow with a Pro (Business Banking)

Time: 8:30 – 9:15 AM
Presenter: Nuera Conejo, Umpqua Bank

Registration: https://us02web.zoom.us/meeting/register/tZEqf-ihrDoqH9Q6LhXXsbMK5QV-M4vCHNII

About the Course: Every Tuesday in November from 8:30-9:15 AM you will hear from a different professional as they chat about their area of expertise as it relates to current times. This includes an opportunity to connect with other owners. There will be a Q&A portion.

Presented by: Impact NW

Nov. 2: Unlock Revenue Faster Across the Customer Lifecycle

Time: 10:00 – 11:00 AM

Presenters: Matt Heinz, Heinz Marketing, and Bart Hammond, Laura Adint and Josh Pennino Drift

Registration: http://results.heinzmarketing.com/Webinar-DriftUnlockRevenueFaster_LP.html?utm_source=newsletter&utm_medium=email&utm_campaign=Drift-Unlock-Revenue-Webinar

About the Course: Today, predictable revenue no longer hinges on just the number of customers you acquire, but on how you grow your relationships with them over time.

To do so successfully, sales teams — from SDRs to account executives to renewal specialists – must work together to grow opportunities across the entire customer lifecycle.

Join Matt Heinz, Bart Hammond and Josh Drift in this discussion and learn the best practices on how to:

  • Create a seamless buying experience that drives more conversions and future meetings
  • Engage and close business with target accounts across channels
  • Increase sales productivity and shorten sales cycles
  • And much more!

Hear more about the tactics, technologies, and plays they use to align their teams around the goal of accelerating revenue.

Presented by:  Heinz Marketing

Nov. 2: Go Global - Intro to Services and Funding for Exporting

Time: 10:00 – 11:00 AM

  • Ellie He, WSBDC, International Trade Business Advisor
  • Vern Jenkins, WSBDC, International Trade Business Advisor
  • Zara Castillo, Director, Export Finance Assistance Center of Washington
  • Lisa White, Commercial Officer, U.S. Commercial Service Seattle
  • Julie Johnson, Export Development and Outreach Trade Specialist, Washington State Department of Agriculture
  • Lisa Hokanson, Outreach and Communications Coordinator, WUSATA
  • Nicole Gunkle, STEP Export Voucher Manager, Washington State Department of Commerce
  • Abby Martinez, Regional Director – Western Region, EXIM Bank
  • Cathy Griffith, Lender Relations Specialist and District International Trade Officer, SBA Seattle District Office

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About the Course:  The Washington Export Outreach Team (WEOT) will present on services and funding for Washington small business exporters including presentations from the Washington Small Business Development Center, U.S. Export Assistance Center, U.S. SBA Seattle Office, EXIM Bank, Washington State Department of Agriculture, Export Finance Assistance Center of Washington, Western United States Agricultural Trade Association (WUSATA), and the Washington State Department of Commerce.

Nov. 2: Business Growth and Development Webinar

Time: 1:00 – 2:15 PM
Presenters: Steve Burke and Ron Nielsen, Washington SBDC Certified Business Advisors

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About the Course: Could you use a boost to keep your business going and growing? This webinar is designed to give business owners hope and options to survive and thrive in challenging and normal times.  Topics include:

  • Cashflow management, forecasting, breakeven, and contribution margin
  • Funding & Capital Infusion including what you can do to prepare for a loan
  • Managing Debt
  • Turnaround strategies
  • Financial discipline
  • Survival tips
  • Exit strategies including closing down, selling the business and bankruptcy

About the Presenters:

Steve Burke is the Western Washington Regional Manager and is a Washington SBDC Certified Business Advisor.  Steve has 30 years of experience in the property asset management business much of it underwriting small business financials and business plans for commercial leases. His passion is studying current trends in the economy, technology, business tools and techniques and using those to assist small business owners in South Seattle, SODO, West Seattle, Tukwila, Renton and the Eastside areas in a full range of assistance from technology, innovation and reinvention to landlord/tenant issues, business plans, marketing, finance and financing. He has 10 years of experience owning his own business including obtaining SBA loans. He has an MBA from San Diego State University and is looking forward to helping you grow your business.


Ron Nielsen is the Washington Small Business Development Center (SBDC) Eastern Regional Manager. He has over 20 years of experience as an SBDC Center Director and business advisor. Ron has 27 years of business experience; he has owned and operated three businesses. Ron is a Profit Mastery facilitator, Certified NxLevel business instructor, a NASBITE International Certified Global Business Professional, and an Economic Development Finance Professional (EDFP).

Ron can assist you with: loan packaging, all aspects of debt and equity financing, debt restructuring, financial statement analysis, identify ways to improve operational efficiency, financial forecasting, develop business plans, market positioning for small companies, human resource(HR)questions, government regulations and business expansion. Ron is a Washington SBDC Certified Business Advisor (CBA), and member of the Washington Small Business Development Center Network.

Nov. 2: Grow Your Business in Washington

Time: 2:00 – 3:00 PM

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About the Course: This webinar is for established businesses that are actively seeking opportunities to grow their business from beyond its current model – new markets, new products, new locations, new staffing, and new financing. Its focus is on government-supported opportunities and assistance, and regulatory impacts of growth to factor in your planning.

The webinar includes brief presentations from several state agency small business liaisons with dedicated time for questions and answers.

Presented by: Small Business Requirements and Resources Team

Nov. 3: Look to the Future: Online Tools to Help You Grow Your Exports, Sales, Brand and Business

Time: 8 – 9 am

Registration: https://bit.ly/3myUvtw

Presenters: Susanna Hardy, Chief Content Officer, IBT Online and Joelle Lazzarotto, Senior Online Marketing Manager, IBT Online

About the Course: The new online normal means online business development tools have never been so important.

  • Understand today’s online environment and how to leverage it.
  • Be found, be understood, and be easy to do business with.
  • Help your prospects, customers and partners do business with you by giving them an online Local User eXperience (LUX) in their language(s) and market(s).
  • Grow online traffic, engagement and conversions globally.

Join us as we share expertise, case studies, client testimonials and experience in delivering online success.

Insights and opportunities:

  • The benefits of best-practice companies need localized websites and what are they
  • Is international ecommerce now a must-have?
  • Be found, be understood, and be easy to do business within your target markets globally
  • Reaching and engaging international prospects via Search Engine Optimization (SEO) and Social

Media Marketing (SMM)

  • Boost your leads and sales in your international target market
  • Case studies – how companies are using online tools today
  • Florida Online Global Programs and grants – how to apply and how they help ..and much more!


Polls and surveys:

Attendee participation and feedback.



The presentation, polls, survey and lots more to grow your exports, sales, brand and business in Mexico.


About the Presenters:

Susanna Hardy serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.


Joelle heads Lazzarotto up the IBT Online Marketing Team, working closely with our clients to provide strategic insights and marketing campaigns’ management to ensure we always deliver great and measurable results. Having lived and worked on digital marketing projects in several regions around the world, Joelle has developed a strong experience in digital international marketing across a number of industries.


Presented by:  IBT Online –  IBT Online provides website localization and international online marketing services to help companies grow their exports, sales, brand and businesses online globally. Our Online Global programs (website localization, international online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.

Nov. 3: Government Contracting Coffee Hour

Time: 8:00 – 10:00 AM
Presenters: Mona Carlson and Mary Jo Juarez

Registration: https://washingtonptac.ecenterdirect.com/events/852446?embedded=0

About the Course: This webinar is focused on selling or contracting with the government. If you have questions about how to get connected to government contracting, are new to government contracting or are looking for ways to expand your government contracting, this webinar will provide you with answers. This is a great opportunity, in an informal setting, to gain insights into the government contracting process and to provide input on future PTAC sessions.

About the Presenters: Retired government contracting officers Mona Carlson and Mary Jo Juarez will host the event and over the next few months bring in a variety of former government contracting and subject matter experts, including current Small Business Liaisons and large business representatives who are looking for subcontracting opportunities to offer support the contracting community.  Whatever your government contracting questions might be, these retired Navy contracting officers will answer your questions, provide insights on introductions and marketing materials.

Nov. 3: Intro to Business Startup

Time: 9:00 – 10:00 AM

  • Sean More Ph.D., Director, Center for Business & Innovation at the Thurston County EDC
  • Robin Houde, Program Manager, Washington Center for Women in Business at the Thurston County EDC

Registration: https://www.wcwb.org/events/intro-to-business-live-webinar-5

About the Course: Starting a business can be an exciting and intimidating process. This no cost, instructor led course is intended to help get you started on the right path for your entrepreneurial journey. It will present 8 steps for you to take to start your business. This course will also direct you to resources that will help you understand everything there is to know about starting a business in Washington State and what you should do next. Intro to Business is also available online and is offered in 5 languages https://businessresources.thurstonedc.com/resources/intro-to-business-startup

About the Presenters:

Robin brings us a diverse background of education, small business experience, management and marketing. A local to our community, Robin is well connected and brings that network to our WCWB. She handles our marketing outreach, manages the social media, program oversight of Let’s Talk Business, and offers social media, branding & design coaching.  As an Evergreen State College student she focused the first half of her degree heavily on psychology and the health sciences while transitioning her second half towards business and community outreach. Her passion for building meaningful relationships and serving the public has led her to her current studies and role at the WCWB.

Sean brings nearly a decade of teaching experience, business management and upper-management skills to our business enterprise instruction.

Presented by: the Thurston EDC Center for Business & Innovation and the Washington Center for Women in Business

Nov. 3: The Future of Women at Work and Living a Passionate Life

Time: 9:00 – 10:00 AM
Presenters: Alysia Baker Eve, Director of Product Marketing for Citrix and co-host of the Women on Work podcast

Registration: https://register.gotowebinar.com/register/8268038687307258636?source=Email

About the Course: Over the last two years, our work lives and home lives have collided—in some ways for the better, but not always. Business owners and other professionals are still getting accustomed to working partially in an office and partially at home, and the impacts to things like productivity and happiness. Women specifically have felt these shifts acutely.

As it turns out, there are 1.8 million fewer women in the workforce now than prior to the pandemic. Many women who either lost jobs or left the workforce to care for children or family members have been slow to return to the workforce full time as they consider things like career changes and the need for a flexible schedule and work environment.

For managers, this means that going back to “normal” is not an option.

About the Presenter:

Eve is passionate about empowering women in the workplace and will discuss the new hybrid work situation and how women can use it to their advantage.

Presented by: Citrix and produced by Entrepreneur

Nov. 4: How To Free Up 50% Of Your Time Away From Your Business Without Sacrificing Sales And Profitability

Time: 9:00 – 10:00 AM
Presenter: Daryl Murrow is an Author, Speaker, and Business Coach, Murrow Group LLC

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About the Course: You didn’t start your business so you could work long hours, sacrifice your weekends, and miss out on important family activities, but unfortunately, this is the reality for many business owners.  In this exciting presentation, you will learn a proven process for how you can free up 50% of your time away from your daily operations, so you can create more freedom to do what is most important to you, in as little as 90 days.

About the Presenter:

Coach DMac (Daryl Murrow) is an Author, Speaker, and Business Coach dedicated to helping business owners create more freedom away from their business so they can spend more time doing what they truly enjoy and live life on their own terms. He is a dynamic presenter, and brings powerful storytelling, business and personal insight, and electrifying energy to all his presentations.

Coach DMac has been the Master Facilitator for the Washington State ScaleUp Training Program since its inception in 2015 and has developed several courses for business owners including: Business TuneUp, Get Launched Now, Freedom and Scale, and a four-day transformational event called the Ultimate Breakthrough Experience.  Prior to working with entrepreneurs and business owners Coach DMac was the co-owner of the CD Connection retail store for 15 years.

Nov. 4: Attract, Engage, Convert: Optimizing Events to Accelerate Sales Pipeline

Time: 12:00 -1:00 PM

Presenters: Matt Heinz, Heinz Marketing, Kyle Roach and Lisa Vogel, Socio

Registration: https://socio.events/events/attract-engage-convert-optimizing-events-to-accelerate-sales-pipeline?utm_medium=event&utm_source=heinz&utm_campaign=sponsored-event-heinz-2021-11-attract-engage-convert&utm_leadsource=sponsored-event&mkt_tok=OTY2LVZXRS00ODAAAAGAW8YL-bOzHYMwmzJi86JC-8uKOE3lCxkHbhraWr8y9iGAgiWTxBo6-qLLl7dOYIhxriXqbMTQN05rb-NvEP7rJF4ARPlIX65FiyaVurIC

About the Course: Events are exciting and packed with networking, great content and engaging speakers, but how do you get the right audience to register and show up? Do you have a pre, during and post-event communication plan?  You likely spent countless hours pulling your webinar or event together, lining up speakers and getting the right people in the room…what’s next? Do you have a strong on-demand program? 

Join us on November 4th as we reveal strategies to create a successful live and on-demand events program, while leveraging your event engagement to accelerate and convert deals for months down the road.

  • Discover pre-event strategies for audience acquisition and prospect engagement
  • Leverage post-event evergreen content, on-demand videos and communications.
  • Learn how to define and hit your event ROI targets
  • Source user-generated content from chat, polls and the social wall
  • Create a richer experience with interactive engagement to connect with your audience pre-, during and post- event
  • Personalize & segment the attendee event experience using customized groups 
  • Get actionable takeaways and real examples from successful customer events and on-demand programs

Presented by: Heinz Marketing and Socio

Nov. 4: Let’s Talk Business: eCommerce Readiness

Time: 11:00 AM – 12:00 PM
Presenter: Jenefeness Tucker, MBA

Registration: https://www.wcwb.org/events/lets-talk-business-ecommerce-readiness

About the Course: With restricted occupancy rates, stay home stay healthy orders, political/social unrest, and rising COVID19 test results, it is harder to service clients face-to-face during this time. Additionally, some customers may not be in close proximity to your local business. Being online can increase your sales/revenues to customers you would not normally be attractive to. There are a few different ways you can get your business online successfully. It may even be possible by using an affiliate to do it for you.

Globally, online sales are anticipated to reach $4.2 trillion this year. Currently, 76% of US consumers shop online. Experts say there will be more than 300 million online shoppers in the US by 2023. If you aren’t selling online, it is likely you are leaving tons of money on the table. While eCommerce is not for everyone. This workshop will help you discover if it is for you. Let Jenefeness Tucker help you discover if you’re digitally ready, what online platforms to consider, some potential benefits and sales strategies for your business, and where to turn for e-commerce help

About the Presenter:

We are excited to have Jenefeness Tucker, MBA as our facilitator for 2021 Let’s Talk Business Webinar Series. We are positive that her energy, enthusiasm and candor will make our virtual event come alive. For those of you that don’t know who she is, please recognize that she is an Award-Winning Coach, Visionary, Educator, Author and dynamic Speaker. Jenefeness was recently recognized by Washington State University as the 2021 MLK Jr Distinguished Service Award recipient for displaying altruism and being dedicated to our community of Black-Owned and Women-Owned businesses here in the state of Washington.  She strongly believes in helping solopreneurs maximize their capacity and cash flow. If you are interested in her list of accolades and accomplishments, please feel free to visit her website at www.jenefeness.com.

Nov. 4: Are you Ready to Start a Business?

Time: 11:00 AM – 12:00 PM
Presenters: Mia Johnstone and Julia Lara, Washington Small Business Development Center Advisors

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About the Course: Are you looking to start up a business but have no experience running one? Do you have an idea you are excited about and want insight into how to get started? Join Washington SBDC Certified Business Advisor, Mia Johnstone, to hear about the basics of starting a business.

Topics that will be covered:

  • Identify reasons for starting a business
  • Self analyze your readiness for running a business
  • Understand the conditions of running a business (ie possible long hours, stress management…)
  • Brick and mortar business vs consulting/online business and their different levels of risk.
  • Financial basics for starting a business


About the Presenters:

Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.

Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience in specialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.

Nov. 4: Marketing Strategy for Profit

Time: 5:30 – 7:30 PM

Presenter: Bill Jhung, North Idaho SBDC Director

Registration: https://business.idahosbdc.org/workshop.aspx?ekey=80410047


About the Course: This presentation from an expert in the field will include topics such as:

  • Thriving, not just surviving
  • Don’t give up – take a new step!
  • How to improve your core business areas

As a business owner the challenges in this pandemic may be so daunting it may be difficult to know what to do. A key to surviving and thriving during this economy is taking proactive steps to improve your core business areas. We will highlight specific steps to strengthen your business and improve your business profit.

This is part 1 of a 4 part series – “Accelerate Your Business”

About the Presenter: Prior to Idaho SBDC, Bill served as the Executive Pastor of a large church. He has also performed strategic planning and organizational alignment for an international relief and development agency. As an entrepreneur, he started two ventures and turned around two failing businesses. He also worked as a management consultant to Fortune 1000 companies. He began his career building and running manufacturing plants.

Nov. 5: Buying or Selling a Small Business – What’s it Worth?

Time: 10:00 – 11:00 AM

Presenters: Colleen McAleer, Executive Director, Clallam County Economic Development Council, Mike Rieckhoff, Certified Business Advisor, Washington Small Business Development Center

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About the Course: When you begin to plan for retirement as a small business owner, understanding your business’s worth can be a stressful and complex process.  In the world of Mergers and Acquisitions a set of processes exists that high-paid attorneys and venture capital firms use.  We will cover some rules of thumb that you can apply to evaluate your small businesses to get an understanding of what a buyer may pay to take over your business.  Three general types of valuations will be coved, income-based, asset-based and lastly market-based. Each is appropriate under different circumstances.

About the Presenters:

Colleen has a decade of experience in the world of commercial real estate and business sales as a Certified Commercial Investment Member (CCIM). Colleen ran the Washington Business Alliance in Seattle where she led the organization to influence the state’s processes by applying business principles: A strategic plan with metrics and clearly defined goals. Colleen is entering her third term as an elected Commissioner at the Port of Port Angeles. She previously served as the Port’s Director of Business Development and Real Estate. Colleen owned and operated a successful commercial real estate brokerage firm in Clallam County for ten years. She is also a decorated combat veteran who served nearly 10 years in the Army as a helicopter and fixed-wing pilot and as a military intelligence officer.

Mike has been a Certified Business Advisor with the SBDC for 2 years and has over 20 years of experience in accounting and where he has prepared financial projections to help assess the feasibility and profitability of various projects and businesses.  He also taught and helped prepare annual budgets.  Mike has a Master’s of Arts in Educational Ministries degree from Covenant Theological Seminary in St. Louis, MO, and a Bachelor’s degree in Accounting from Edgewood College in Madison, WI.  Mike enjoys helping take complex issues and concepts and making them understandable for people regardless of their experience or background.  He is passionate about helping rural communities achieve economic stability through the promotion and development of small businesses.

Nov. 5: Project Management for Entrepreneurs - A Virtual Workshop

Time: 12:00 – 1:30 PM

Presenter: Seattle Public Library

Registration: https://www.spl.org/programs-and-services/business/business-calendar?trumbaEmbed=view%3Devent%26eventid%3D155743779

About the Course: Come learn how to better manage your projects from start to finish. The goal of project management is balancing lots of different factors so that a project is finished on time, with an expected level of quality, and with as little costly waste as possible. We’ve all done it in one form or another, whether that’s baking a loaf of bread or remodeling the kitchen or hosting an event.  Starting a business is a project, but many entrepreneurs aren’t aware of some of the tools and frameworks used by professional project managers.  It’s time to change that!  If you’re starting or have already started a business or nonprofit, join us to learn:

  • the stages of a typical project
  • processes that you need to keep an eye on
  • communication and culture
  • methods for keeping track of everything