GEM On-Demand Sessions

These pre-recorded sessions are available throughout the month of November and supplement the many live events we are hosting to celebrate Global Entrepreneurship Month.

Selling Your Business

Presented by: SBA

This on-demand series includes eight objectives to examine how to sell or close your business. The videos describe how to: Selling your business, business exit strategy, transferring ownership, steps to succession planning, preparing a sales agreement, steps to closing a business, IRS Guide, selling your business conclusion.  Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-manage/learning-center-selling-your-business

Employee Recruitment & Retention

Presented by: SBA

This on-demand video series includes seven objectives with strategies to help you locate, recruit, and retain talented employees. The series describes: Employee recruitment and retention overview, the importance of recruiting, strategies for recruiting, the importance of retaining, strategies for retaining, employee recruitment and retention conclusion, employee recruitment and retention worksheet. Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-manage/employee-recruitment-and-retention

Understanding Your Customer

Presented by: SBA

This on-demand series includes 18 objectives to discover resources that will help you understand your customer and increase sales. The series includes: Understanding your customer overview, researching your customers, buying behavior questions identifying customers and their needs, market research data, tracking customer experiences, recognizing customer range of choices, consumer buying decisions, describing your customers, creating personas, understanding customer intent, anticipate customer needs, your unique value proposition, adjusting your market mix, identify areas of expansion, and understand your customer conclusion. Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-manage/understanding-your-customer

Sales

Presented by: SBA

This on-demand video series includes 19 objectives to review sales plans and other tools to your product or service into your customer/consumer’s hands. The series includes: Sales overview, sales planning, customer relationship management systems (CMS), the “Four P’s”, research methods, researching your target,  surveys, the Elevator Pitch, sell without selling, multimedia, websites, email, making sales calls, preparing for sales calls, tracking results, sales tips, common sales mistakes, hiring sales employees, and sales conclusion. Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-manage/learning-center-sales

 

How to Write a Business Plan

Presented by: SBA

This on-demand video series includes 22 objectives to plan, outline, and develop your own business plan. The series includes: How to write a business plan overview, start your plan, business plan blueprint, components of a plan, your audience, categories of business plans, one size does not fit all, creating your plan, business plan questions, your company description, your market, products service/line, marketing and sales strategy, marketing, sales strategy, funding request, financial projections, break-even analysis, optional appendices, executive summary, finalizing your plan and how to write a business plan worksheets.  Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-plan/learning-center-how-to-write-a-business-plan

 

Legal Requirements

Presented by: SBA

This self-paced on-demand video series includes 16 objectives to review how small business legal requirements can impact your business. The series includes: Legal requirements overview, determining your requirements, registering and licensing, DBA, workplace laws and standards, Federal Identification Number, state requirements, federal taxes, state and local sales tax, income tax, zoning ordinances, securities registration, permits and licenses, environmental regulations, risk management, legal requirements conclusion. Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-plan/learning-center-learning-requirements

Buying a Business

Presented by: SBA

This self-paced on-demand video series includes 10 objectives to help you decide if buying a business is right for you. The series includes: Buying a business overview, deciding to buy a business, beginning the buying process, due diligence, determining the value of a business, purchasing options, sales agreement, checklist for closing, transitioning, buying a business conclusion. Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-plan/buying-a-business

Young Entrepreneurs

Presented by: SBA

This self-paced on-demand video series includes 22 objectives to understand the basics of creating and financing a successful business. The series includes: Young entrepreneurs overview, fundamentals of entrepreneurship, characteristics of entrepreneurship, your business idea, assess the market opportunity, understanding your options, online business, home-based business, freelancing, franchising, implementing your idea, create a business plan, finance your venture, bootstrapping, crowdfunding, microloans, decide on a structure, register your business, how to get help, find a mentor, online resources and young entrepreneurs conclusion. Each objective has connected content for more information and a written transcript.

Register here: https://learn.sba.gov/learning-center-plan/learning-center-young-entrepreneurs 

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Start-up Financing

Presented by: SCORE Spokane
Duration: 1 Hour

Register: https://spokane.score.org/event/sell-online-e-commerce-tools?event_id=81231#registration-form

Shopify, a leader in e-commerce solutions, is partnering with Grow with Google OnAir for a webinar to help small businesses looking to take the leap online. We will explore resources and e-commerce tools that businesses can access through Shopify, as well as answer questions about how small businesses can build online operations.

IN PARTNERSHIP WITH Grow with Google

Grow with Google aims to help everyone across America – those who make up the workforce of today and the students who will drive the workforce tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses. You can learn more at grow.google.com.

More from Grow with Google

Simple Steps for Exiting Your Business: Succession Planning

Presented by: Score Spokane
Duration: 30 minutes

Register: https://spokane.score.org/event/simple-steps-exiting-your-business-succession-planning

About the Course: This module will help you understand the steps to planning for the eventual transfer of your business. This includes knowing the value of the business, choosing and preparing the appropriate successor, and having it all in writing.

You’ll learn:

  • Why succession planning is important 
  • Components of a good succession plan
  • Golden Rules of succession planning

IN PARTNERSHIP WITH MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long-term care insurance, retirement/401(k) plan services, and annuities.

Simple Steps for Exiting Your Business: Estate Planning

Presented by: SCORE Spokane
Duration: 30 minutes

Register: https://spokane.score.org/event/simple-steps-exiting-your-business-estate-planning

About the Course: This module discusses multiple future planning scenarios, including the difference between estate reduction, liquidity and equalization, and the planning documents needed to leave a lasting legacy.

You’ll learn:

  • What your estate plan should accomplish
  • Documents you’ll need
  • Important considerations to keep in mind

IN PARTNERSHIP WITH MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long-term care insurance, retirement/401(k) plan services, and annuities.

 

Maximizing Retail With QR Codes

Presenters: Alexa Allamano, Owner of Foamy Wader Jewelry, Langley, Washington. Sharon Sappington, Executive Director, EDCIC, and Kristina Hines, Certified Business Advisor, Washington SBDC are panelists.

Registration Link: https://wsbdc.ecenterdirect.com/events/99271694

Note:  Blue bar with recording link will show at the top when you sign up.

Description: (Prerecorded) This webinar is an introduction about how QR codes can enhance your retail business.

Topics covered:

  • Why use QR codes?
  • Succeeding with QR codes in retail
  • Managing purchase fulfillment expectations
  • Shipping solutions that work
  • Managing inventory across multiple platforms

The presentation is brought to you by the Economic Development Council of Island County (EDCIC) and hosted by the Washington SBDC.

All opinions, conclusions, or recommendations expressed are those of the presenter and do not necessarily reflect the view of the SBDC or SBA. The SBDC does not endorse products or services.

Instructions:  Please note, our WSU Zoom platform requires attendees to be signed into their own Zoom account. See https://zoom.us/ to sign up for an account.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

 

How to Conduct and Market Your Business Online

Registration Link: https://wsbdc.ecenterdirect.com/events/99271708

Note:  Blue bar with recording link will show at the top when you sign up.

Description: (Prerecorded) This is a recording of the webinar presented on September 28, 2021. The recording link will show in the blue bar at the top when you sign up. This event will close at the end of the current quarter.

So you’re seeing the online business trend, and you are curious about starting your own online business…Join this webinar and get an introduction on how to take your business online and start selling your products and services via online and on demand.

In this webinar you will:

  • Get insights into how to sell products and services online and on demand
  • Learn software and website needs to begin your online business journey
  • Get insights into email list building strategies needed to grow your audience.
  • Understand basic marketing to target your ideal customers.

This event is sponsored by the City of Richland. There is no cost, but registration is required.

Instructions: A Zoom link for the webinar will be sent prior to the event to those who register. Our Zoom security protocols require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/

Presenters: This webinar is presented by Mia Johnstone and John Morosco. Mia Johnstone has been helping businesses in marketing for over 15 years. She loves online courses and showing businesses how to grow their business through online means.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

Creating a Strong Brand Identity & Implementing Your Brand Strategy

Registration Link: https://wsbdc.ecenterdirect.com/events/99271670

Note:  Blue bar with recording link will show at the top when you sign up.

Description: (Prerecorded in 2021) We all hear the word “branding” a lot these days…but what does it really mean?  This webinar will address what kinds of things you’ll want to be thinking about as you develop your brand identity, brand art, brand strategy, brand language, and your position in the marketplace.

We will also talk about how to shop for and work with potential designers, how to develop your brand guidelines, and how to implement these guidelines across multiple platforms.

Presenter: Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own web site design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership.  See more about Liz at wsbdc.org/ellensburg/ .  

This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

Creating Social Media Content that Converts

Registration Link: https://wsbdc.ecenterdirect.com/events/99271679

Note:  Blue bar with recording link will show at the top when you sign up.

Description: (Prerecorded) In today’s world, social media content is essential for connecting with potential customers.  Content marketing is a proven strategy to generate ongoing traffic, build trust, and increase sales. However, there’s no one-size-fits-all approach for every business. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers.

After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans, and promote your offerings — based on your unique strengths. This session is for any business that can use strategies to communicate with their audience and create messaging that converts to sales…in other words, any business model will benefit!

Topics will include:

  • Identifying which social media platforms you should be using based on your goals
  • Strategies for repurposing content you create
  • Why videos, images, and copy are all critical components in your conversion strategy
  • Tools and resources for helping you execute your plan

 

Presenters: Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.

Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience in specialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

Email Marketing Strategies for Small Business

Registration Link:  https://wsbdc.ecenterdirect.com/events/99271680

Note:  Blue bar with recording link will show at the top when you sign up.

Description: (Prerecorded) Do you have an email list but are afraid of being spammy? Are you wanting to make better connections with your clients/customers? Join this webinar to learn strategies for building relationships and sales through email marketing.

You will learn:

  • How to write emails that are not spammy
  • The nuts and bolts of email platforms.
  • How to easily increase your open rate.
  • Insight into how to write emails with an authentic voice.
  • List building strategies to increase your following.

Presenters: Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.

Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience in specialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.

Funded in part through a cooperative agreement with the U.S. Small Business Administration

Employer Guide to Worker Rights (English and Spanish)

Registration Link: https://wsbdc.ecenterdirect.com/events/99271667

Note:  Blue bar with recording link will show at the top when you sign up.

Description: (Prerecorded) The Washington State Department of Labor and Industries (L&I) invites you to attend our Employer Guide to Workers’ Rights webinar to learn about the workplace rules and regulations enforced by the Employment Standards program at L&I.

Our Employment Standards Outreach team will begin with a 45-minute presentation on topics such as:

  • Wage requirements
  • Tracking hours of work & recordkeeping requirements
  • Minimum wage, overtime and tips
  • Paid sick leave and other protected leave requirements
  • Employee protections from retaliation and discrimination
  • Agricultural employment
  • Youth employment
  • Workplace rights complaint process

This presentation is also available in Spanish.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

Evaluating Your Website & Increasing Conversions

Registration Link: https://wsbdc.ecenterdirect.com/events/99271681

Note: The recording link will show in the blue bar at the top when you sign up.

Description: (Prerecorded) Could your website be doing more for you?  Is it doing its job as effectively as it could be?  In this webinar, we’ll look at the different types of conversion events, what causes increased conversions, and review some attendees’ websites LIVE.  This way, a few people will be able to get LIVE FEEDBACK on their websites, and everyone will be able to learn from the examples that we look at together.  Come ready to share your URL if you would like to get feedback on your site, and we’ll look at as many as we can in the time that we have together.

The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership.  See more about Liz at wsbdc.org/ellensburg/.

This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

Food Service Manager's Guide to Key Performance Indicators

Registration Link: https://wsbdc.ecenterdirect.com/events/99271671

Note: The recording link will show in the blue bar at the top when you sign up.

Description: (Prerecorded) Do you know the financial health of your food service business? In our COVID-19 era, it is crucial to quickly identify problems related to operations and act rapidly and efficiently with changes to maximize revenue and control expenses.

This webinar will help restaurant owners understand key performance indicators (KPIs). It will review techniques to help control expenses and project revenue. It will also discuss how to create benchmarks that food service managers must know to monitor the business’s financial health.

Who should attend: Managers and owners in the food service industry. It is designed to assist those who have a limited accounting or financial background.

Presenter: The webinar was presented by John Morosco. John is a Washington SBDC Certified Business Advisor. He has extensive experience managing restaurants, hotels, assisted living facilities and skilled nursing facilities. He owned an Italian restaurant.

John taught hospitality and business courses at the University of the Virgin Islands, where he was an assistant professor. John holds a Bachelor of Science in Hotel, Restaurant, and Tourism from Florida International University and a Master of Public Administration in Long-Term Care from the University of New Haven. See more about John here https://wsbdc.org/wenatchee-john-morosco/

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

How to Create Video for Small Business Marketing

Registration Link:  https://wsbdc.ecenterdirect.com/events/99271678

Note: The recording link will show in the blue bar at the top when you sign up.

Description: (Prerecorded) Have you wanted to do more videos for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say?

You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key!

What you will learn in this webinar:

How to use your cell phone to create marketing videos.

  1. The benefits of Live video for social media.
  2. Script tips for your video.
  3. Basic home ‘studio’ setup.
  4. Tips for being camera-ready (and overcoming the jitters).
  5. How video can help you create better relationships with your customers.

Presenters: Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.

Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience in specialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.

Annmarie Gustafson is a marketing specialist. She owns her own marketing company. She earned a bachelor’s degree in Marketing with an emphasis on Small Business Management and Entrepreneurship. See more about Annmarie here: https://annmariegustafson.com/about/

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

How to Get More Leads and Increase Your Sales

Registration Link: https://wsbdc.ecenterdirect.com/events/99271663

Note: The recording link will show in the blue bar at the top when you sign up.

Description: (Prerecorded) Business owners almost always want more leads, and more sales.  But how do you get them?  In this webinar, we’ll discuss strategies and tools you can use to get more leads, as well as techniques for converting more prospects into buyers.  We’ll discuss the distinction between marketing and sales, and how to effectively use both to increase your sales.

Presenter: Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership.  See more about Liz at wsbdc.org/ellensburg/ .  

This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.

Funded in part through a cooperative agreement with the U.S. Small Business Administration

How to Get Started on YouTube & Build Out Your Channel

Registration Link: https://wsbdc.ecenterdirect.com/events/99271666

Note: The recording link will show in the blue bar at the top when you sign up.

Description: YouTube is the 2nd most widely utilized search engine now, after Google, which owns YouTube.  Learn about the YouTube algorithm and what metrics YouTube uses to gauge the quality of your channel, your content, and your videos themselves.  We’ll walk through how to create your channel together, and talk about video production tools and video content, and how to put your best YouTube foot forward as you build out your channel.

Presenter: Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership.  See more about Liz at wsbdc.org/ellensburg/.  

This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

Survival Guide for Food Service Operations

Registration Link:  https://wsbdc.ecenterdirect.com/events/99271673

Note: The recording link will show in the blue bar at the top when you sign up.

Description: (Prerecorded) How are successful food service businesses pivoting to survive the current times?

This webinar will give the food service manager ideas on how to adapt their business to deal with an ever-changing environment because of COVID-19. The discussion includes adapting and innovating how food service operations do business. 

  • We will look at what others in the industry are doing to capture new markets and ways of doing business.
  • We will also discuss the managers/owner’s responsibility to monitor the financial health of the company.
  • Lastly, are you ready for a new normal? 

Presenter: John Morosco is a Washington SBDC Certified Business Advisor. He has extensive experience managing restaurants, hotels, assisted living facilities, and skilled nursing facilities. He owned an Italian restaurant.

John taught hospitality and business courses at the University of the Virgin Islands, where he was an assistant professor. John holds a Bachelor of Science in Hotel, Restaurant, and Tourism from Florida International University and a Master of Public Administration in Long-Term Care from the University of New Haven. See more about John here https://wsbdc.org/wenatchee-john-morosco/

Funded in part through a cooperative agreement with the U.S. Small Business Administration.

DIY Video Engagement Tactics that Work

Presenter: Holly Jean Jackson, Success Coach, Speaker, Business Consultant

Link: https://www.score.org/event/diy-video-engagement-tactics?utm_medium=email&utm_source=ctct&utm_campaign=startup

 

About the course: Sharing your stories and engaging your audience is one of the best assets in your toolkit.
In this webinar, Success Coach Holly Jean Jackson will discuss key do-it-yourself video engagement strategies to AMPLIFY your impact.
Join this session to learn:

  • Why video marketing matters
  • How to look pro on a DIY budget
  • Recording strategies
  • Engagement ninja tips
  • And much more!

About the Presenter: Holly Jean Jackson helps business owners and entrepreneurs love their life and their business again. With over 12 years of technology and business experience, she helps business owners get their groove back physically, mentally and emotionally.

 

Presented by SCORE Spokane. Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.

Boom! Take Your Business to the Next Level Using Webinars, Podcasts, Live Streaming and Beyond

Link: https://www.score.org/event/boom-take-your-business-next-level-using-webinars-podcasts-live-streaming-and

Presenter: Steve Strauss, USA TODAY Senior Small Business Columnist and Best-Selling Author

 

About the Course: Does Amazon still sell only books? Does Starbucks still sell only coffee? Then why are you still doing the same old thing? In this rapidly changing world, the time is ripe to take your business to the next level. And the good news is, it’s not that hard to do!

Steve Strauss, USA TODAY senior columnist and bestselling author, will show you the steps needed to boom your business, using a variety of powerful, affordable, yet easy-to-use digital tools.

Find out everything you need to know to:

 

  • Build your brand, be seen as the expert, and sell more with your own podcast
  • Reach thousands of new people with your own webinar (like this one!)
  • Use video to build connections and capture people’s attention
  • Master Facebook Live and other similar streaming options
  • And much more!

Based on Steve’s new book, Your Small Business Boom!, this webinar is sure to help you create your own small business boom.

 

About the Presenter: Often called “America’s leading small business expert,” Steve Strauss is a bestselling author and USA TODAY’s senior small business columnist. An attorney, entrepreneur, speaker, and brand ambassador, Steve’s latest book is Your Small Business Boom!

 

Presented by SCORE Spokane. Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.