Mastering the basic skills of starting and running a business begins with the fundamentals.
Our instructors have been in your shoes. They’ve built their own businesses or served as consultants to business large and small.
And now they are here to help you master the skills that are critical for you to build your own successful enterprise.
Lesson 1: Ideation
Ideas are everything in business and Guy Nelson will teach you how to turn your ideas into a successful enterprise.
Lesson 2: Starting a Responsible Business
You can make money and a difference with the same business. Sean Moore will show you how.
Lesson 3: Business Canvas
Lindsay Andreotti shows you how a Business Canvas can be a shortcut to perfecting your business model.
Lesson 4: Access to Capital
Funding can be a real challenge for a new business. Megan Hulsey shares valuable tips for accessing capital.
Lesson 5: Business Structures
Madhu Singh walks you through the different business structures and their advantages and disadvantages.
Lesson 6: Choosing the Right Location
Denise Dumouchel and Alanna Imbach unlock the secrets of choosing the right location.
Lesson 7: Marketing
Jennifer Korfiatis takes some of the mystery out of marketing a small business on a shoestring.
Lesson 8: Intellectual Property
Intellectual property has value. Aziz Makhani shows you how to protect it, from copyrights to trade secrets.
Lesson 9: Crisis Management
A disaster isn’t a matter of if, but when. Kiana Kabanje discusses the importance of a crisis plan.