by Robb Zerr | Jul 2, 2024 | Marketing
Starting a business is relatively easy. At least when you compare it to getting people to walk through your door, push the buy button on your website or pony up some hard-earned dollars for a subscription. That requires a complex mix of marketing, advertising, and...
by Robb Zerr | Apr 1, 2024 | Marketing
Growing up in Renton, I fondly recall going to McLendon Hardware. The original store on Second Avenue was filled with anything you could possibly imagine. Their slogan back then was, “If we don’t have it, you don’t need it,” and from my experience, that held true. The...
by Robb Zerr | Mar 1, 2024 | Entrepreneurship, Marketing, Networking
Maybe you’ve heard it referred to as the Pareto Principle or the 80/20 rule. Focusing on your top 20% of clients isn’t a new concept, but it’s one that’s often forgotten or ignored. Prioritizing your top 20% of clients allows your small business to optimize revenue,...
by Robb Zerr | Feb 2, 2024 | Education, Entrepreneurship, Marketing
Artificial Intelligence certainly isn’t the death knell many predicted. If harnessed correctly, it’s much more a tool than a threat. Below I’ve outlined FREE (mostly, at least in the beginning) AI tools which I’ve tested and recommend to small businesses. 1....
by Robb Zerr | Jan 2, 2024 | Community Activities, Entrepreneurship, Marketing, Starting a Business
Making and keeping business resolutions for the coming year is a powerful strategy that can propel your toward greater growth and success. In an ever-evolving business landscape, adaptability and innovation are key. Now is the perfect time to review 2023’s results and...
by Robb Zerr | Aug 1, 2023 | Education, Entrepreneurship, Marketing, Mentoring, Starting a Business
Take a second to answer the below questions. Are you human? Does your heart beat? If you answered yes to both questions, chances are you stink at both sides of interviewing. And you’re not alone. Interviews are unnatural. They aren’t normal for human physiology....
