by Jacquie Goodwill | Oct 31, 2024 | Entrepreneurship
Helping real entrepreneurs succeed because entrepreneurship is for everyone. Hollywood often casts entrepreneurs as high rollers. Frequently portrayed as men, they have big wads of cash in their pockets, wear bowler-style hats, smoke cigars, and when they emerge from...
by Jacquie Goodwill | Oct 2, 2024 | Entrepreneurship
The Wardrobe of Hats Worn by Entrepreneurs It’s no surprise that entrepreneurs wear a lot of hats. It’s an analogy, not a literal expression. Though, if you think of it literally, it’s equally true. Think of the owner of a hot dog stand who sets up shop outside a...
by Robb Zerr | May 1, 2024 | Entrepreneurship
Anyone who took Chemistry 101 knows about phase transitions. They occur when a solid turns into a liquid or a liquid turns into a gas (vapor). They happen all around us. Take an ice cube out of the freezer, put it in a glass, and it will return to its natural...
by Robb Zerr | Mar 1, 2024 | Entrepreneurship, Marketing, Networking
Maybe you’ve heard it referred to as the Pareto Principle or the 80/20 rule. Focusing on your top 20% of clients isn’t a new concept, but it’s one that’s often forgotten or ignored. Prioritizing your top 20% of clients allows your small business to optimize revenue,...
by Robb Zerr | Feb 2, 2024 | Education, Entrepreneurship, Marketing
Artificial Intelligence certainly isn’t the death knell many predicted. If harnessed correctly, it’s much more a tool than a threat. Below I’ve outlined FREE (mostly, at least in the beginning) AI tools which I’ve tested and recommend to small businesses. 1....
by Robb Zerr | Jan 2, 2024 | Community Activities, Entrepreneurship, Marketing, Starting a Business
Making and keeping business resolutions for the coming year is a powerful strategy that can propel your toward greater growth and success. In an ever-evolving business landscape, adaptability and innovation are key. Now is the perfect time to review 2023’s results and...
